Sarah is part of HighSpeedInternet.com‘s business editorial team. All reviews are created using provider-sourced data and verified by industry-trained researchers to ensure accuracy.
Every small business needs internet access. Whether it’s for communicating with clients, processing payments, marketing, or just running day-to-day operations, an internet connection has become as vital as power or water.
Internet service providers know this, too, and often use it to upsell small business owners with high-performance plans and high price tags to match. This can lead to overbuying service your business doesn’t need and going over budget.
Before you shop around for your small business’s first internet account or make changes to what you have, we’re here to help you navigate what your business needs, the available options, and how to avoid signing up for too much.
In this guide:
Small business internet needs | Finding the right speed | SMB internet pricing | SMB service providers | Finding the right plan | Equipment and installation | Backup internet options | When to bundle | Growing beyond small business
In this guide:
What small businesses actually need from internet service
Many of the biggest internet companies offer business internet service, often with plans that cater to small, medium, large, and enterprise-level businesses. Many of those internet service providers (ISPs) also tend to promote their plans designed for larger businesses, enticing business owners with discounts or free equipment.
To avoid getting caught up by plans and bundles that can stretch your budget and come with unnecessary extras, map out what internet features and services your small business actually needs.
For most small businesses, look for a provider that offers:
- Right-sized speeds: Choose a plan with enough bandwidth for your business size, without overpaying for top-tier plans.
- Reliable connections: Seek out providers that offer always-on connections in service-level agreements (SLAs).
- Support when you need it: Look for plans with 24/7 support teams that can help day or night.
- Modern, but not overpowered equipment: Avoid advanced networking equipment, and look for plans with a simple wireless gateway or modem/router setup.
- Scalability: Ensure the provider offers services that can grow with your business.
- Consistent pricing: Look for plans with clear pricing, and check the contract terms for hidden fees.
How much speed your small business really needs
Small business internet plans range from lower-cost, slower connections to more expensive, high-performance plans with the fastest internet available. Individual business owners won’t need a lot of speed to meet their internet needs, but as more employees access the network at once, faster speeds will help prevent slow connections.
Most small businesses should look for plans with speeds of 100–500Mbps. That’s more than enough for video calls, email, cloud storage, general web browsing, and even uploading videos or photos.
If you’re a small business with fewer than five employees, don’t be tempted to get a plan that promises more than 500Mbps. The exception is businesses that regularly send and receive large files (image, design, video, etc.), which require fast upload and download speeds.
Let’s break down the speeds to look for, based on how many users will access the network.
| Number of users | 1–20 | 20–200 |
|---|---|---|
| Internet download speed | 100–500Mbps | 500–1,000Mbps (1Gbps) |
| Works for |
Speed requirements taken from HighSpeedInternet.com’s business internet guide.
Understanding small business internet pricing
Let’s break down the common charges that come with internet plans for small businesses.
- Base rate: The monthly cost of internet access, plus taxes and service fees. The faster the speed, the more expensive the plan.
- Equipment rental fees: Most plans come with rented equipment and a monthly rental fee.
- Installation: Depending on how complex your setup is, you might have to pay installation or setup fees.
- Add-ons: Many small business internet providers also offer mobile service, Voice over Internet Protocol (VoIP), internet security, and more.
There are dozens of options to browse when shopping for small business internet, including local and regional providers, such as Frontier and Cox, national ISPs, such as Comcast and Google Fiber, and companies that provide both wired internet and cellular hotspot internet, including AT&T and Verizon.
Since providers and plans vary across the U.S., your first step in deciding which provider has the best small business internet for you is to see what local options are available.
Check out small business internet providers in your area.
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Selecting the right internet setup
Before you start comparing plans, your first step is to determine what kind of internet service you need. For most small business owners, there are two options: mobile hotspot or in-ground wired connections.
Mobile hotspot
Mobile hotspots can be used anywhere you can get a cellular data signal to get online. Hotspots translate that cellular connection into a Wi-Fi signal that computers, tablets, and other phones can access.
Below are common scenarios when mobile hotspots make sense:
| Best For | Why It Works |
|---|---|
| Mobile businesses (food trucks, pop-ups, vendors) | Get online anywhere with a cellular signal |
| Field teams and service calls | Process payments and access cloud tools on-site |
| Temporary job sites | Quick setup without installation delays |
| Backup internet | Keep basic operations running during outages |
| Small teams with limited connected devices | Handles light usage without needing a full wired setup. |
Wired connection
If you require a permanent working location, whether it’s a home office, a customer-facing location, a studio, or any other physical workspace, your best internet option is most likely cable or fiber. Both are dependable, and you can find a plan that fits any needs and budget.
Here’s how the two types of internet access compare:
| SIM-enabled cellular data hotspot | Cable or fiber connection | |
|---|---|---|
| Where you’ll get online | On the road, at pop-up markets, and other off-grid setups | Stationary business location or office |
| Average download speeds | Up to 200Mbps | Up to 10Gbps |
| Advantages | Manage business or accept payments anywhere | More reliable connection; capacity for large file transfer |
| Disadvantages | Speeds fluctuate; often includes data caps | Connection is fixed to a specific location |
Finding the right internet plan for your small business
Once you determine the right internet connection type for your business, you can narrow down what features to look for based on the size of your business.
Businesses with 1–20 employees
- Right connection type: Hotspots keep you online anywhere there’s a cell signal. Cable or fiber are crucial for working out of a permanent office.
- Appropriate price: Choose a plan that fits your actual usage; don’t overspend on faster performance designed for larger businesses.
- Fast enough speeds: Look for plans with 100–500Mbps for email, point-of-sale, video conferencing, and cloud storage access.
- Future scalability: Ensure that your plan can grow with your business needs.
- No (or flexible) contract: Avoid long-term contracts if you’re unsure where your business will be in five years. Flexible terms allow you to scale service and expenses as needed.
Businesses with 20–200 employees
- Fiber internet: If your workspace can access it, fiber is a great future-proof option.
- Robust speeds for multiple users: Look for plans with speeds of 500Mbps or higher to accommodate more users.
- Full-time dedicated support: Look for 24/7 support and strong SLAs to minimize downtime.
- Additional mobile support, if needed: Hotspot coverage for employees in the field.
- Deals on bundled services: Bundles with mobile lines, phone services, and other extras can help lower costs.
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Coverage, equipment, and installation basics
Once you’ve signed up for a small business internet plan, you’ll need to set up your equipment or schedule a professional installation. Here’s what to expect:
| Mobile hotspot | Cable or fiber | |
|---|---|---|
| Equipment | Hotspot device | Modem and router, or wireless gateway |
| Installation | Plug and play, most can be set up anywhere | Requires professional installation |
| Wi-Fi coverage radius | 30–50 ft. | 150 ft. |
| Number of users | 10–20 | 50–100+ |
Backup options for outages and downtime
Though ISPs work to minimize outages, they are often unavoidable. In the case of power outages or network issues, there are several backup internet options:
- Cellular (4G/5G)
- Secondary wired connection
- Fixed wireless
- Satellite
Backup internet is especially important for businesses that use cloud-based platforms, point-of-sale (POS) systems, VoIP phones, or customer-facing apps (like online customer portals or booking tools). If being offline for even an hour would disrupt revenue or customer service, it’s worth it to weigh the cost of a backup connection against the potential revenue loss and impact to customer satisfaction during downtime.
When business internet bundles make sense
Many ISPs offer bundle deals with discounts and other incentives if you sign up for more services. For example, AT&T, Comcast, Verizon, and T-Mobile all offer discounts on mobile service when you sign up for business internet.
Though they can be useful, a bundle can be wasteful if you don’t need the added service. Make sure to look closely at the overall value, considering promotional pricing length and renewal rates, before making a decision.
Read more about how bundling can affect your bottom line.
Growing beyond a small business: 20–200 employees
As your business grows, the out-of-the-box internet options offered by ISPs could start to limit your team’s performance. Enterprise-level business internet offers an advanced solution that helps get multiple locations, a large central worksite, or a widespread field team online.
To ensure your growing business runs smoothly, look for enterprise-level internet plans with business-ready features:
- Dedicated Internet Access (DIA): Look for private, non-shared Ethernet or fiber connections.
- Robust speeds: Look for plans with 1–10Gbps speeds to support high user density, cloud-based apps, video conferencing, and heavy data transfers.
- Guaranteed terms: Custom SLAs can guarantee uptime, performance standards, and response times for outages or service issues.
- Redundancy and failover: Multi-line or multi-site backup covers you during downtime.
- Advanced security: Many ISPs offer firewalls, traffic threat monitoring, and intrusion prevention.
- Static IPs and virtual private networks (VPNs): Many plans include secure remote access to internal systems and company networks.
- Multi-branch connection: Solutions like software-defined wide-area networks (SD-WAN) securely connect offices, prioritize traffic, and improve performance across locations.
- Expert support and consulting: IT experts help optimize the network and assist with implementation.
Whether your current internet vendor is already the right one, you can get better service options, pricing, and support by working with a business internet consultant.
Want more guidance on small business internet?
Comparing internet plans for your small business and making a choice can feel daunting. To make it easier, HighSpeedInternet.com has partnered with Clearlink Consulting to help businesses find their best-fit internet solution, for free. You can get expert guidance from a small business internet consultant.
Clearlink Consulting is an independent technology consulting firm, not a service provider. Our local, expert advisors will take the time to understand your needs and match you with the right speed, plan, and connection type, so you can feel confident about the internet solution for your small business.
Get free, expert advice about small business connectivity options at +1-833-923-6262.
Definitions
Internet Protocol (IP): The address assigned to your internet connection so devices can send and receive data.
Virtual private network (VPN): A secure connection that encrypts internet traffic and allows users to securely access a private network over a public connection.
Software-defined wide area network (SD-WAN): A system that connects multiple offices over the internet and automatically routes traffic to keep critical apps running smoothly.