AT&T vs. Optimum: Which Internet Provider Is Best for You?
Both have insanely fast fiber, but AT&T wins with great ratings and straight pricing
Oct 23, 2024 | Share
Provider Comparisons (Versus)
-
Best customer ratings
- Customer rating: 3.9/5.0
- Price: $55.00–$250.00/mo.*
- Speed: 75–5,000 Mbps
- Internet type: Fiber, DSL, fixed wireless
- Data cap: Varies
- Contract: No contract
-
Best introductory rates
- Customer rating: 3.3/5.0
- Price: $40.00–$280.00/mo.†
- Speed: 300–8,000 Mbps
- Internet type: Cable, fiber
- Data cap: No cap
- Contract: No contract
See disclaimers.
Compare AT&T and Optimum head to head
AT&T and Optimum look fairly similar on paper—both offer multigig fiber packages and no-contract plans. But AT&T takes the lead thanks to its excellent customer satisfaction ratings and straightforward pricing, while Optimum suffers because of its low rankings in our customer satisfaction survey.
Pros and cons: AT&T vs. Optimum
Pros:
- Simple pricing with no hidden price hikes
- Wider fiber availability
Cons:
- Slow speeds on DSL
- Data caps on fixed wireless plan
Pros:
- Lower introductory prices than AT&T
- Multigigabit speeds
Cons:
- Below-average customer satisfaction ratings
- Limited availability
Plans and pricing: AT&T vs. Optimum
AT&T is best known for its fiber plans—which are extremely fast and affordable—but it also has DSL and fixed wireless plans that are better for rural customers. Optimum’s cable and fiber plans deliver speeds similar to AT&T’s fiber plans. Introductory prices are lower than AT&T’s, but match AT&T in year two. By year three, Optimum raises prices another $15 per month, making AT&T the better deal.
AT&T plans and pricing
Package | Price | Speed | Connection type | Order online |
---|---|---|---|---|
Internet 100 | $60.00/mo.† | 100Mbps | Fiber | |
Internet 300 | $55.00/mo.* | 300Mbps | Fiber | |
Internet 500 | $65.00/mo.* | 500Mbps | Fiber | |
Internet 1 Gig | $80.00/mo.† | 1,000Mbps | Fiber | |
Internet 2 Gig | $150.00/mo.† | 2,000Mbps | Fiber | |
Internet 5 Gig | $250.00/mo.† | 5,000Mbps | Fiber | |
Internet Air | $60.00/mo.‡ | 75–225Mbps | Fixed Wireless/5G | View Plan |
Data as of 10/23/24.
Read disclaimers.
AT&T and Optimum are pretty much neck and neck when it comes to top speeds—both providers boast fiber plans reaching all the way up to 5,000 Mbps, while Optimum also offers one 8,000Mbps plan. Optimum initially looks like the better pick because its prices are lower. But you actually get a better deal from AT&T in the long run because you don’t have to worry about annual price hikes of $15 per month.
You can also get a 5G internet plan from AT&T. Dubbed Internet Air, this service is similar to T-Mobile and Verizon’s 5G home internet packages, giving you solid speeds for a decent price, with no extra cost for installation or equipment. AT&T launched the service as a replacement for its DSL plan, which the provider is slowly phasing out. Compared to DSL, you’re a lot better off with the robust performance of this 5G-based fixed wireless service.
Pro tip:
It’s really impressive to see 8,000 Mbps speeds, but do you actually need internet that fast? Not likely. Use our “How Much Internet Speed Do I Need?” tool for an accurate assessment of what works best for your household.
Optimum plans and pricing
Package | Promo price (first 12 mos.) | Speed | Connection type | Order online |
---|---|---|---|---|
300 Mbps Internet | $40.00/mo.* | Up to 300Mbps | Cable | View Plan |
1 Gig Internet | $60.00/mo.‡ | Up to 940Mbps | Cable | View Plan |
300 Mbps Fiber Internet | $40.00/mo.* | Up to 300Mbps | Fiber | View Plan |
500 Mbps Fiber Internet | $60.00/mo.† | Up to 500Mbps | Fiber | View Plan |
1 Gig Fiber Internet | $60.00/mo.‡ | Up to 940Mbps | Fiber | View Plan |
2 Gig Fiber Internet | $120.00/mo.§ | Up to 2,000Mbps | Fiber | View Plan |
5 Gig Fiber Internet | $180.00/mo.¶ | Up to 5,000Mbps | Fiber | View Plan |
8 Gig Fiber Internet | $280.00/mo.║ | Up to 8,000Mbps | Fiber | View Plan |
See disclaimers.
Optimum has been ramping up its speeds and lowering prices to compete with AT&T and Verizon Fios. So its plans have similar speeds to AT&T’s fiber packages, and its introductory prices blow AT&T out of the water.
Pro tip:
Download our speed test app to see what kind of bandwidth you have on your current internet connection. It could be time for an upgrade!
Pro tip:
Take our speed test to see what kind of bandwidth you have on your current internet connection. It could be time for an upgrade!
Deals and promotions: AT&T vs. Optimum
Get the Deal |
Extra fees: AT&T vs. Optimum
Customers get unlimited data with AT&T fiber, but the fixed wireless and DSL plans with speeds below 100 Mbps have data caps. AT&T charges you $10 for every 50 GB of data you use when you exceed your data cap. Other than that, the extra fees on AT&T and Optimum’s plans are all fairly standard.
Customer ratings: AT&T vs. Optimum
* Rating based on a five (5) point system used in our annual customer satisfaction survey
Clearly, folks are happy with what they get from AT&T—the provider has some of the highest ratings overall in our annual customer satisfaction survey. Its highest rating is in speed, which isn’t surprising given that you can find AT&T fiber plans with speeds of up to 5Gbps. AT&T rates fourth in overall satisfaction and stays in the top five for all other categories.
Optimum is a different story. It sits at rock bottom among the 15 national internet providers in our survey for customer service and price, and ties with Earthlink in last place for overall satisfaction. However, Optimum’s few fiber customers tend to give better scores than its cable ones.
Best mobile and internet bundles
Package | Internet speed | Price | Monthly phone data | Order online |
---|---|---|---|---|
Optimum 300 Mbps Fiber Internet + 1 Gb Mobile | Up to 300Mbps | $55.00/mo.* | 20GB | View Plan |
Optimum 500 Mbps Internet Fiber + Unlimited Mobile | Up to 500Mbps | $100.00/mo.† | Unlimited | View Plan |
Optimum 1 Gig Internet + Unlimited Mobile | Up to 940Mbps | $80.00/mo.‡ | Unlimited | View Plan |
Optimum 1 Gig Fiber Internet + Unlimited Mobile | Up to 940Mbps | $80.00/mo.‡ | Unlimited | View Plan |
Optimum 2 Gig Fiber Internet + Unlimited Mobile | Up to 2,000Mbps | $110.00/mo.§ | Unlimited | View Plan |
Optimum 5 Gig Fiber Internet + Unlimited Mobile | Up to 5,000Mbps | $135.00/mo.¶ | Unlimited | View Plan |
AT&T Unlimited Extra + AT&T Fiber Internet 300 | Up to 300Mbps | $105.99/mo. | 50GB (after which speeds can be slowed) |
*For 1 yr. w/ Auto Pay & Paperless Bill, plus Mobile taxes. Wired connection. WiFi speeds may vary. Not available in all areas. Terms apply.
†For 1 yr. w/ Auto Pay & Paperless Bill, plus Mobile taxes. Terms apply. Wired connection. WiFi speeds may vary. Not available in all areas. iPhone 15 (128 GB) available with trade-in via 36-mo. bill credits. Max auto renews after 6 months at then prevailing rate (currently $15.99/mo). Price sbjct to change. Terms apply.
‡ w/ Auto Pay & Paperless Bill plus taxes & fees. Wired connection up to 940 Mbps. WiFi speeds may vary. Not available in all areas. iPhone 16 (128 GB) available with trade-in via 36-mo. bill credits. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change.
§For 1 yr. w/ Auto Pay & Paperless Bill, plus Mobile taxes. Wired connection. WiFi speeds may vary. Not available in all areas. iPhone 15 (128 GB) available with trade-in via 36-mo. bill credits. Max auto renews after 12 months at then prevailing rate (currently $15.99/mo). Price sbjct to change. Terms apply.
¶For 1 yr. w/ Auto Pay & Paperless Bill, plus Mobile taxes. Wired connection. WiFi speeds may vary. Not available in all areas. iPhone 15 (128 GB) available with trade-in via 36-mo. bill credits. Max auto renews after 12 months at then prevailing rate (currently $15.99/mo). Price sbjct to change. Terms apply.
A lot of internet providers have offered generous discounts to customers who combine a Wi-Fi plan with a cellular plan from the same provider, and Optimum and AT&T both offer solid deals. Optimum gives you a $10 discount when you combine one of its internet packages with an Optimum Mobile plan. AT&T meanwhile offers a 25% monthly discount for pairing internet with a qualifying mobile plan.
Optimum gets you the cheaper bargain—as you can see in the table above, its bundle ends up costing you less per month than if you got something similar from AT&T. However, AT&T’s bundle gets you better phone service, since you’re a primary customer on AT&T’s cellular network rather than hopping on through Optimum’s off-brand, Verizon-rented “MVNO” setup. You also get a lot more premium data per month from AT&T, which is another plus.
Internet types: AT&T vs. Optimum
Internet type | Order online | |
---|---|---|
Fiber, DSL, fixed wireless | ||
Fiber, cable | View Plans |
Fiber is the fastest type of internet you can get—it’s the only internet connection that gets you symmetrical upload and download speeds, so your uploads are fast enough to handle regular Zooming, livestreams, large uploads, and whatever else you throw at it. Cable internet isn’t quite as powerful, but it’s still fast and reliable and works great for most people.
DSL and fixed wireless are slower internet types that are more common in rural areas and small towns. They both hit speeds of around 25–100 Mbps, but they’re affordable and make solid alternatives to a costly satellite internet plan.
Data caps: AT&T vs. Optimum
Data Cap | Order online | |
---|---|---|
| ||
No cap | View Plans |
Optimum doesn’t have data caps on any of its plans, so you can use all the internet you want all month without worrying about overage charges.
AT&T doesn’t have data caps on its fiber plans. DSL plans with speeds 75 Mbps and under have a monthly cap of 1 TB, which is fairly generous and standard for most providers. The fixed wireless plan has a cap of 350 GB per month, which is a lot less than average. If you exceed your monthly data allotment, then you pay $10 for every additional 50 GB you use.
Pro tip:
Want unlimited data? Take a look at our data caps guide to see which providers give you unlimited data and which have monthly caps.
Contracts: AT&T vs. Optimum
Contract length | Order online | |
---|---|---|
No contract | ||
No contract | View Plans |
Neither AT&T nor Optimum have annual contracts on their plans. You can cancel your internet any time without paying early termination fees. That means you have more flexibility to do things like subscribe for just a few months (say, if you’re living in a sublet for a few months).
Installation: AT&T vs. Optimum
Installation options | Order online | |
---|---|---|
View Plans |
*With online orders
AT&T and Optimum both charge $99 for professional installation, but the cost is waived when you order online. With AT&T, you can also opt for a self-install kit that doesn’t cost anything.
In some cases, you may need to pay more for Optimum’s “premium installation.” This is required if you live in a home that needs wiring or other amenities that you can’t set up yourself, like an optical network terminal or wiring from your home to a node on the street.
Availability: AT&T vs. Optimum
AT&T is available in 22 states nationwide, including California, Texas, and parts of the Midwest and South. Optimum is available in 25 states, including large parts of the South, West, and East Coast. Use our zip code tool below to see what plans and prices you can get from either of these providers in your area.
Ready to make the switch?
Enter your zip code below to see if AT&T or Optimum are in your area!
Final call: AT&T vs. Optimum
AT&T and Optimum are evenly matched on speed, since both offer fiber plans that can hit up to 5,000 Mbps. Both providers also offer no-contract plans and unlimited data (at least for speeds of 100 Mbps and up in AT&T’s case).
Optimum has an edge on AT&T when it comes to introductory rates, but massive price hikes kick in after a year. You don’t have to worry about that with AT&T, making it a better bet long-term. AT&T also has solid options for rural users that you can’t get from Optimum.
Methodology
Our HighSpeedInternet.com editorial team bases our analyses on customer input from our annual customer satisfaction survey, results from our speed test tool, and proprietary internet provider data on speeds and pricing. To strengthen our research, we look closely at provider contracts to get hard-to-find information on price hikes, data caps, and extra fees, and we keep tabs on the latest news reports and online reviews. When applicable, we also rely on our personal experiences testing these services.
Disclaimers
AT&T vs Optimum
* Price after $5/mo Autopay & Paperless bill discount (w/in 2 bills). Plus taxes & fees. Monthly State Cost Recovery Charge in TX, OH, NV applies. One time install charge may apply. Ltd. avail/areas. Call or go to www.fiber.att.com to see if you qualify. Speeds based on wired connection. Actual speeds may vary. For more info, go to www.att.com/speed101.
Price after $5/mo Autopay & Paperless bill discount (w/in 2 bills). Plus taxes & fees. Monthly State Cost Recovery Charge in TX, OH, NV applies. Ltd. availability/areas. Speeds based on wired connection. Actual speeds may vary. For more info, go to www.att.com/speed101.
AutoPay and paperless billing required. Monthly State Cost Recovery Charge in TX, OH, NV applies. . Service subj. to Internet Terms of Service at att.com/internet-terms. Offers may be modified, or discontinued, at any time without notice. Other conditions may apply to all offers. Speeds based on wired connection. Actual speeds may vary. For more info, go to www.att.com/speed101.
†Optimum disclaimers
- w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Terms apply.
- For 1 yr. w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 6 months at then prevailing rate (currently $15.99/mo). Price sbjct to change. Terms apply.
- w/ Auto Pay & Paperless Bill. Wired connection up to 940 Mbps. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
- w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
- w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
- w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
AT&T plans and pricing
* Price after $5/mo Autopay & Paperless bill discount (w/in 2 bills). Plus taxes & fees. Monthly State Cost Recovery Charge in TX, OH, NV applies. One time install charge may apply. Ltd. avail/areas. Call or go to www.fiber.att.com to see if you qualify. Speeds based on wired connection. Actual speeds may vary. For more info, go to www.att.com/speed101.
† Price after $5/mo Autopay & Paperless bill discount (w/in 2 bills). Plus taxes & fees. Monthly State Cost Recovery Charge in TX, OH, NV applies. Ltd. availability/areas. Speeds based on wired connection. Actual speeds may vary. For more info, go to www.att.com/speed101.
‡ AutoPay and paperless billing required. Monthly State Cost Recovery Charge in TX, OH, NV applies. . Service subj. to Internet Terms of Service at att.com/internet-terms. Offers may be modified, or discontinued, at any time without notice. Other conditions may apply to all offers. Speeds based on wired connection. Actual speeds may vary. For more info, go to www.att.com/speed101.
Optimum plans and pricing
*w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Terms apply.
†For 1 yr. w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 6 months at then prevailing rate (currently $15.99/mo). Price sbjct to change. Terms apply.
‡w/ Auto Pay & Paperless Bill. Wired connection up to 940 Mbps. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
§ w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
¶w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
║w/ Auto Pay & Paperless Bill. Wired connection. WiFi speeds may vary. Not available in all areas. Max auto renews after 12 months at then prevailing rate (currently $16.99/mo). Price sbjct to change. Terms apply.
Author - Peter Holslin
Peter Holslin has more than a decade of experience working as a writer and freelance journalist. He graduated with a BA in liberal arts and journalism from New York City’s The New School University in 2008 and went on to contribute to publications like Rolling Stone, VICE, BuzzFeed, and countless others. At HighSpeedInternet.com, he focuses on covering 5G, nerding out about frequency bands and virtual RAN, and producing reviews on emerging services like 5G home internet. He also writes about internet providers and packages, hotspots, VPNs, and Wi-Fi troubleshooting.
Editor - Aaron Gates