Best Internet Provider of 2025: Google Fiber

Every year, our Annual Review gauges the quality of internet providers by focusing on the categories that matter most to customers. Our internet experts zero in on the tech, performance, pricing and policy, reliability, and customer feedback of every major internet service provider (ISP).

Each categorical analysis is essential for a comprehensive review of internet services. Knowing who does what best helps set a higher standard for what you, the customer, can expect out of your internet package, i.e., the fastest speeds, best rates, etc. We combine data from every category to declare the year’s best overall ISP, which is our most important ranking.

More work and thought goes into our Overall Best Provider analysis than all the other categories combined. This added effort is absolutely necessary as the average household can’t afford to focus on only one or two factors when shopping for a service. Your internet plan needs to fit your family’s needs like a glove, delivering the services and support you require without causing added friction to your budget, habits, or schedule.

Google Fiber is this year’s best overall ISP. This brand has distinguished itself year after year, consistently ranking at or near the top of every category of our provider analysis. Every survey, data set, and analysis we’ve applied to Google Fiber over the years has always told the same story: Google Fiber is America’s best ISP. We’re happy to report that the trend continues, as Google Fiber has only improved in 2025.

Top performance

If we could only choose one metric to rate internet providers, performance would likely be that metric. If the speeds and latency are not up to snuff, no other factor will make up for that.

We review the technical performance of internet providers using data from the HighSpeedInternet.com speed test, which collects millions of performance data points annually. Ever since we started our annual performance analysis in 2021, Google Fiber has been the fastest or second-fastest ISP every year. This year, Google Fiber’s speeds were second only to one: Brightspeed.

While Google Fiber didn’t receive the top speed in our analysis, it still achieved speeds in the top tier. Google Fiber’s average speed of 279Mbps is right on the heels of Brightspeed’s excellent 290Mbps average speed. While there isn’t a massive difference between Google Fiber and Brightspeed, there’s a bigger contrast between Google Fiber and Verizon, the third-fastest ISP, with an average speed of 253Mbps.

Google Fiber maintained an aggressive improvement trajectory in a year when most ISPs did not. In 2024, overall internet speeds in the country didn’t improve as much as we expected. Average internet speeds did increase—but by about 62% less year-over-year. When looking at individual ISPs, it’s the same story: speed gains are substantially stunted.

The one exception? Google Fiber. Its rate of improvement remains on the same upward trajectory we’ve seen year after year. In 2024, Google Fiber chose a strategy of wide-area upgrades that obviously paid off.

“This is a fundamentally different way to deploy a better network. GFiber is upgrading our entire network infrastructure — proactively replacing our GPON network with XGS-PON — not picking and choosing specific neighborhoods or streets…” wrote John Keib, Chief Technology & Product Officer at GFiber (Google Fiber), in May of last year. In the same post, Keib also stated that GFiber expected all new customers to be on XGS-PON infrastructure by the end of 2024.

We can go on all day about the strong data we have to support Google Fiber as America’s top ISP. Google Fiber is always in the top three ISPs rated for reliability and value, and this year, Google Fiber topped another category: Google Fiber received the best feedback from customers on its customer service.

Customer-first policies

Most ISPs are moving to automated customer service platforms. Whether it’s an AI chatbot, automated texting, or the archaic and dreaded automated phone system, most ISPs seem determined to keep you from talking to a live person. Not Google Fiber. For years now, Google Fiber has promised customers that if they need to call in for help, a live person will answer that call in less than 10 seconds. Furthermore, it also promises not to bounce customers back and forth between agents, showing that this ISP places a high value on its customers’ time.

Google Fiber’s only real weakness is a lack of budget plans. Its cheapest plan is $70 a month and delivers 1,000Mbps of internet speed. As far as gigabit plans go, that deal is nothing special; it’s about average. Going up $150 a month will get you an astounding 8,000Mbps. Considering a straight megabit-per-dollar ratio, that’s one of the best internet deals available, but we’re hard-pressed to think of a single household that could utilize that much speed.

It may be missing budget options, but Google Fiber still has value-friendly policies. Customers get unlimited data, are not subject to a term contract, and don’t typically encounter price hikes. Google Fiber would be unstoppable if it had a concrete price lock and a budget plan, perhaps something like Frontier’s Fiber 500. We’re excited to see where Alphabet’s ISP will take things now that it has cemented its place as the nation’s best internet provider for the second year in a row.

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